Our psychologically based strategies are convincing - so far in politics, public relations, healthcare, human resources and energy efficiency. We would be happy to give you more examples on request, which will also inspire you.
Is it possible to fundamentally change a behavior through gamification? In cooperation with Swisscom, we work on a gamification approach to make mobility behavior in everyday life more environmentally friendly. To the project https://www.swissclimatechallenge.ch
Many small changes in behavior can have a big effect. With SBB we are testing the influence of different nudges on specific behavior.