Selected projects

Our psychologically based strategies are convincing - so far in politics, public relations, healthcare, human resources and energy efficiency. We would be happy to give you more examples on request, which will also inspire you. 

Förderung der Elektromobilität

Zusammen mit der Uni Bern begleiten wir die Elektrifizierung der Strassenflotte der SBB. Das Ziel ist, dass möglichst zahlreiche Mitarbeitende bei der Neubeschaffung und Nutzung von Strassenfahrzeugen auf Elektrofahrzeuge zurückgreifen.

Playfully to a sustainable mobility behavior

Is it possible to fundamentally change a behavior through gamification? In cooperation with Swisscom, we work on a gamification approach to make mobility behavior in everyday life more environmentally friendly. To the project

Saving energy in everyday life

Many small changes in behavior can have a big effect. With SBB we are testing the influence of different nudges on specific behavior.

Evaluation of the acceptance of a revised speed display
For a new application to be successful, it must be accepted by the users. Together with SBB, we are testing and analyzing the acceptance of a revised speed display among locomotive crews. This should make individual trips more energy-efficient and further optimize the utilization of the Swiss rail network as a whole.

Development of a concept for the proof of effectiveness of an energy consumption app
Innovations are desirable, but their effects must nevertheless be evaluated. We support SBB in the development of a proof of concept for a new app. This will provide locomotive crews with timely feedback on the energy consumption of their last trips. Various psychological approaches will be implemented, which are intended to promote a learning effect and guide the train personnel's driving behavior towards energy efficiency.